All of our measurements are per gallon of water, PER FEEDING. The scoop in the jar is equal to one teaspoon. Keep in mind that the scoop/teaspoon is not equal to 1 gram. If you look at the bottom right portion of the feed chart on the underside of the starter kit box lid, or on the jar, you'll see it says "One Teaspoon Equals" and then gives gram amounts per teaspoon. For the most accurate measurements, we definitely encourage customers to use a digital scale. Just remember that whichever week you're in, you'll give those gram amounts per gallon of water each time you feed. Most of our customers are feeding between 2-4 times per week but every grower is different.